![]() ![]() “Let’s be honest: Like if I could target anybody, I want to target Boomers more than Gen Z,” adds Buick, bucking the norms as only a counterculture hipster photo app maker could. ![]() They are not there to do subtle tweaks or some minor color grading, he says. “Hipstamatic filters do some crazy stuff, even from a technical standpoint.” For instance, the app uses depth filters and facial recognition to redraw a filter around your face to mimic what a photo would look like if taken from an 1889 camera. ![]() “Hipstamatic filters are very heavy compared with the rest of the market,” explains Buick. The app will include Hipstamatic’s collection of hundreds of photo filters, which are designed to stand out, not add polish. Instead, what Hipstamatic will offer is a community that’s focused on sharing and engaging with photos and friends, and experimenting with creativity. In fact, asked if the new Hipstamatic would offer video, co-founder Lucas Buick scoffed, “Absolutely not. Sick of Reels and TikTok clones? Don’t worry about that either. Sick of the clout-chasing creators and influencers? Hipstamatic limits users to following a max of 99 people, only nine of which can be designated as “close friends” for private posts. Hate the algorithmic feed? Hipstamatic’s feed is chronological. Its refreshed app, which will today replace Hipstamatic X on the App Store, is designed to directly answer Instagram users’ complaints.ĭon’t like ads? Hipstamatic doesn’t have them. For the first time, would-be competitors sensed a weak spot in Instagram’s armor they could attack, and a bevy of new photo-sharing startups like Dispo, Poparazzi, Locket and BeReal did just that. These problems became so bad that last year, even Instagram’s own self-appointed royalty - Kim Kardashian and sister Kylie Jenner - criticized the app’s new direction, leading to a temporary rollback of some updates. Hipstamatic’s arrival comes at a time when a growing number of Instagram users have expressed frustration with the overly cluttered Meta-owned app, as well as with Instagram’s focus on chasing TikTok with Reels, its algorithmic feed that diverts them from friends’ updates, unwanted recommendations and ads, and its push to have users follow creators and brands instead of people they know. Actually, the one-time Instagram rival and iPhone camera app maker never really left.ĭuring its decade-plus existence, the company rolled out variations on its original concept, like its quirky Hipstamatic X for analog photography lovers while also maintaining Hipstamatic Classic, one of the first apps to receive Apple’s “App of the Year” award.īut now, amid user complaints over the current state of Instagram, Hipstamatic is returning to the App Store today with a relaunch of its social network for iPhone photography enthusiasts. ![]()
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